Multi-award winning photographer Dan Frievalt doesn’t just take pictures. He specializes in capturing the passion and inner beauty of his subjects whether it’s seniors, wedding couples, families or models. Using his 12 year career as a graphic artist as a catapult, Dan decided to use his creative talents for something more personal and follow his lifelong

At Frievalt Photography, you can expect a fashion-inspired experience like no other. With Dan’s artistic style, entertaining nature, and trusted team of stylists, you will be treated like a star and forever remember this special time of your life. He sincerely cares about his clients.

Since Dan attends every aspect of a session from outfit consultation to image selection and delivery, he gets to know his clients personally so that each session – and photograph - becomes unique. Dan has a gift for storytelling through his imagery based on the true personality of his subjects and has received raving reviews from his clients. Dan's photography has been described from “edgy,” to “soft and romantic.” No matter the style, Dan adapts to his clients by taking photography to the next level.

Behind the camera, Dan focuses on using natural light and strobes outdoor. He’s well-known for his artistic post-processing style by blending creative light with graphic design to create images that tell a story and his work is often highlighted in the professional photography world. 

Dan has been named Wisconsin Professional Photographer of the Year four years in a row and Artist of the Year two straight years. Dan has earned many awards including the Canon Par Excellence Award, Fuji Masterpiece Award, two ASP State Elite awards, PPA Platinum, Gold and Silver awards and three Kodak Gallery Awards. Dan has also been honored to have his images published in several magazines including the cover of Professional Photographer in 2013.

Dan’s passion for photography, cinema, art and fashion shine through every lens he looks through.


  • 2009 Kodak Gallery Award
  • 2009 Top 10 WI Photographer
  • 2010 Top 5 Senior Photographer
  • 2010 Top 5 WI Photographer
  • 2011 Kodak Galley Award
  • 2011 Fuji Masterpiece Award
  • 2011 Canon Par Excellence Award
  • 2011 WI Photographer of the Year
  • 2011 PPA Platinum Photographer of the Year
  • 2011 WI Special Service Award
  • 2012 Kodak Gallery Award
  • 2012 WI Photographer of the Year, Runner up
  • 2012 PPA Bronze Photographer of the Year
  • 2013 WI Photographer of the Year
  • 2013 WI Outstanding Achievement 
  • 2013 Published in Dark Beauty magazine
  • 2013 Published in Cloud Orchid magazine
  • 2013 PPA Silver Photographer of the Year
  • 2014 WI Photographer of the Year
  • 2014 WI Artist of the Year
  • 2014 American Society of Photographers (ASP) State Elite Award
  • 2014 PPA Gold Photographer of the Year
  • 2014 Master Photographer Degree
  • 2015 WI Photographer of the Year
  • 2015 Artist of the Year
  • 2015 American Society of Photographers (ASP) State Elite Award
  • 2015 Craftsman Photographer Degree